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  • AMA TV: Telecommunications New Tools & Opportunities, Career Fitness, Actionable Segmentation, & More

    Attention marketers, we have another great episode for you! Hear about: Advances in communications technology are helping product-centric companies add services to their offerings mix, which, in turn, creates new value. In todays economy it’s important to maintain a high level of career fitness. Lyne Tumlinson, President of Career Lift, LLC offers advice to continue pushing your career. GfK Custom Research North America uncovers why segmentation studies fail and how to do them right. And, retailers are feeling a bit jittery. The most recent survey of American consumers by McKinsey, an AMA partner, reports that optimism has slumped to 23%, down from 35% in March 2011 and 41% in September 2009. Check out all the stats! Read the full articles featured in this episode:

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