AMA TV: The Marketing Channel

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  • Compete and Sustain Growth Through Customer Intimacy

    How intimate is your organization with its customers? If the answer is not enough, the organization may be losing out on significant marketing opportunities. In today’s marketing thought leader segment, Bryan Pearson, CEO and president of AMA Content Partner LoyaltyOne and author of The Loyalty Leap, talks about how organizations can gain a competitive advantage through customer intimacy.

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