AMA TV: The Marketing Channel

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  • Gaining Marketing Leverage with The Nutcracker, and Understanding the Brand-Consumer Connection

    It's a big part of American Holiday tradition, and it plays a big role for American marketers. Find out why The Nutcracker is a major asset in the ballet industry, and how one company uses it to create marketing leverage. Also in this episode, GfK helps you better understand the brand-consumer connection. Read the full articles featured in this episode:


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