AMA TV: The Marketing Channel

  • AMA TV
  • Innovation in Content Marketing

    In 2014, King Arthur Flour, America’s oldest flour company, wanted to find a new vehicle for communicating to passionate, lifestyle bakers. They knew from their robust online and social media communities that this group was paying attention to their brand. However, they also knew that they could stand to increase engagement. But the question was, how? Learn more about what's featured in this episode:

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